Day in the Life…
THP commercial work
Join me as I scramble across the rooftops in pitch darkness with a £20,000 Hasselblad. Behind the scenes of a commercial interior shoot for Four O Nine, a select London restaurant….
It’s a dark night and there’s no moon. My assistant and clambering up a rickety ladder with a digital Hasselblad worth a fortune to do a panoramic shot of Clapham North street for a London restaurant interior. And we’re scared.
Despite a few heart-stopping stumbles, we’re done in half-an-hour. It is a 180-degree shoot, shot in six sections of yellow, fizzing city lights, clanking railway bridge and buzzing traffic. I use a deliberately slow exposure to pick out the trails of car lights as they shoot by below.
Cut to two days earlier… we take the same equipment to a studio in Brixton to do the fashion images for the restaurant’s wall canvasses.
Elegantly decked in long black gloves and Katherine Hepburn dress, the model is perfect. We shoot close ups of her neck, her eye, arms and hands. These were later mounted in a quad of canvasses, and two smaller canvasses on the restaurant wall, next to the neon-blue lit bar.
Cut back to night of the shoot…When I return home, I get on the laptop and create a negative image reversing the black night sky to white in Photoshop and produce a faded sepia image that will be printed onto photo wallpaper.
The nightscene becomes a 20-metres long photo wallpaper image and the fashion shots are used on photo canvases to create a semi-abstract intimate theme.
Cut to the opening… and working with the architect everything comes together. A week before and rubble was everywhere. Now, at the opening party everything is complete, with minutes to spare.
The restaurant Four O Nine has an intimate atmosphere. Due to its pioneering and subtle use of photo wallpaper, it makes for a unique city dining experience.
The wallpaper has now become a firm favourite with diners – as they can pick out local landmarks – the tube station logo, the corner shop awning, the railway bridge in the distance. At each visit, it becomes an intriguing puzzle for to find new recognizable local features.
>> See the slideshow for this project click here.
>> Four O Nine restaurant, Clapham North, London
See the restaurant for yourself, call 020 7737 0722.
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